Through my role at my current employer, I led the rebranding and digital overhaul for ROSS, transforming their identity into a cohesive, modern brand across global markets. This included a complete redesign of their website with a focus on intuitive user experience, integrated e-commerce functionality, and a custom back-end system that enables real-time inventory management and easy product updates. I also developed localized websites for their global partners, aligning each one with the new brand standards to unify their international presence. Beyond digital work, I designed a large-scale mural and a suite of print and video collateral that visually simplifies complex industrial information, helping ROSS communicate more clearly with customers and stakeholders.